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Classic Blue

March 29, 2020

Earlier this year, Pantone, the renown colour trend forecasting company, announced their 2020 Colour of The Year as Classic Blue

The Colour Of the Year

For over two decades, Pantone’s Color of the Year predictions have influenced both product development colour choices, and purchasing decisions in many industries, such as fashion, home furnishings, and industrial design, as well as product packaging and graphic design. Pantone make their annual selection with thoughtful consideration and the use of colour analysis, having researched colour influences worldwide in the months before.

Pantone felt that Classic Blue highlighted dependability, trustworthiness, credibility, and constancy, all traits that are valued in the fast-paced, high-stress situations of our world. It is the deep blue colour of the sky at dusk, which provides an apt example of why this color can resonate with so many people.

Laurie Pressman, Vice President of the Pantone Color Institute, told Time Magazine “The sky at dusk – it’s not a midnight blue, it’s thoughtful, but it’s not so deep and mysterious, it speaks to our feelings of anticipation, when you think about the sky at dusk, the day isn’t over. You’re thinking, what’s ahead of us? It’s reassuring, but thought-provoking. It highlights our desire for this dependable, anchoring foundation on which to build as we cross the threshold into a new era. We’re living in a time that requires trust and faith and confidence. We all see this blue sky and can relate to it, it’s approachable.”

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“We are living in a time that requires trust and faith. It is this kind of constancy and confidence that is expressed by Pantone 19-4052 Classic Blue, a solid and dependable blue hue that we can always rely on. A boundless blue evocative of the vast and infinite evening sky, Classic Blue encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication”. Leatrice Eiseman, Executive Director of the Pantone Colour Institute

Leatrice Eiseman
Executive Director of the Pantone Colour Institute

A timeless favourite

The classic blue and white combination is an old timeless favourite that I remember since childhood. It evokes memories of coastal holidays, deckchairs, nautical stripes, mineral blues reflecting on the water, Swallows and Amazons, boating holidays and so much more. Tones of blues are often used to merge effortlessly from indoors to outdoors and back again in coastal cottages.

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And what about those deep inky blues, that have a rich and alluring historical presence in interiors. Deep saturated blues are reputed to have a connection with the night sky, an awakening of the senses and an acceptance of both tranquility and inspiration. Both positive and intense, and calming and restorative.

Blue defines our daylight hours, pale and tranquil, and shifting slowly to a dark mysterious intensity as the sun sets in the night sky. Blues are intrinsic to the natural world, to nature and to our homes. Energising, refreshing, restorative and calm.

Colour is powerful, emotive and inspirational. With a myriad of colours available to us, the colours we choose are ultimately a statement about us, who we are and how we wish to live. An important aspect to remember is that colour is personal, and there is no right or wrong when deciding on colour and interiors. But there is one invaluable tip to bear in mind: simply trust your own instincts, and enjoy the journey.

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